The What’s Keeping Australians Up at Night research is an exploration of the issues that Australians feel they face day to day. The study uncovered a spectrum of concern spanning relationships, juggling work and life, ageing, health and wellbeing, technology, food, finances, security and government. As a nation it’s the concerns closest to our daily lives that we have in common.
“We’ve coined the term one kilometre phenomenon – we read the headlines and know what’s happening on a global and national scale, but it’s those issues that are closest to us – people in the street and our community – that’s keeping more of us awake at night. It’s interesting these concerns are equally high across the demographics. Even younger generations feel concern about damage to public property and the lack of personal respect,” said John Studdert, managing director of Ogilvy PR.
